(Mobile library) Developing Successful Sport Marketing Plans (Sport Management Library)
♛ David K. Stotlar ♛
| #346016 in Books | Fitness Information Technology, Inc, U.S. | 2013-07 | Original language:English | PDF # 1 | 10.00 x7.00 x.50l,.57 | File Name: 1935412558 | 129 pages |
||0 of 0 people found the following review helpful.| so not as good on its own|By Len Synor|More of a companion piece to a text book, so not as good on its own.|14 of 15 people found the following review helpful.| Too basic|By A Customer|The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marke|From the Publisher|This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sp...
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