(Mobile pdf) Sport Marketing - 3rd Edition






 | #304523 in Books |  Human Kinetics |  2007-03-20 | Original language:English | PDF # 1 |  1.54 x8.70 x10.99l,3.82 | File Name: 0736060529 | 552 pages

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Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

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