(Library ebook) Strategic Sport Communication 2nd Edition






 | #401264 in Books |  2016-10-04 | Original language:English | PDF # 1 |  11.00 x8.50 x1.25l,.0 | File Name: 1492525774 | 424 pages


|| | | “The authors are to be applauded for collecting a vast amount of information referred to as sport communication and placing it literally at the fingertips of readers.” | —International Journal of Spo

Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messag...


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